purplesands logo updated
Sustainable & Delicious
Local is Lekker: The Finest Catch from the Cape

Explore a diverse range of fresh Cape Hake, Kingklip, and other Line Fish. From classic favorites to new culinary finds, your perfect catch awaits.

Partner with us

This Is Us:

The Local Heart Behind Your Seafood

1+
YEARS EXPERIENCE

About Our Company

Welcome to The Purple Sands Group (PSG), a collective of dedicated seafood enthusiasts, experienced operators, and uncompromising quality perfectionists. We are a leading seafood supplier committed to providing high-quality products and innovative supply chain solutions.

Unparalleled Expertise in Seafood Supply:

With a combined experience of over 25 years in seafood supply, PSG stands at the forefront of emerging supply chain development. Our team's deep understanding spans every critical aspect of the industry, including:

  • Food Safety: Ensuring the highest standards of safety and hygiene in all our processes.
  • Cold Chain Expertise: Maintaining optimal temperatures throughout the supply chain to guarantee freshness and quality.
  • HACCP (Hazard Analysis and Critical Control Points): Implementing rigorous systems for preventative food safety management.
  • Responsible Sourcing: Committing to ethical and sustainable practices in our seafood procurement.
  • Strictest Quality Control Practices: Implementing meticulous checks and standards to deliver only the finest seafood.
Rooted in South Africa’s ocean legacy, crafted by the hands of those who know the sea best.
Partner with us

the how

Sourcing 

Quality Seafood

We understand the demands of wholesale supermarket operations and are ready to be your trusted seafood partner.

01


Leading the way in supply chain innovation:

At PSG, we understand that developing superb raw material from remote sources into world-class fresh seafood products for the most discerning buyers demands extreme effort and unwavering commitment. We are at the leading edge of emerging supply chain development, constantly seeking innovative solutions to ensure efficiency, quality, and traceability.levels, and nutrient.

02


Unique product offerings for business growth:

As a supplier at the source, The Purple Sands Group is uniquely positioned to deliver exceptional product offerings. Our direct involvement allows us to maintain stringent control over quality and price points, providing our partners with a competitive advantage that drives business growth. We are dedicated to supplying unique seafood products that meet the demands of even the most exacting buyers.

03


Partner with The Purple Sands Group:

If you are seeking a reliable and expert seafood supplier with a proven track record in quality, food safety, and innovative supply chain solutions, look no further than The Purple Sands Group. Contact us today to explore how our passion and expertise can elevate your seafood offerings and contribute to your business success.


the Indian Ocean carries the stories of fishermen and the promise of the next catch, a timeless connection to our coast.